Michael has done a little bit of everything. A former touring musician, he left that world to start his own musical instrument repair business. Due to his abilities as a marketer, he quickly became busier than he could handle and realized that his skills would be better used in a formal marketing job. The rest is history and a preternatural ability to get ahead of search algorithm changes.
When Michael isn’t working, there’s a good chance he’s playing the latest Forza game. Turn10 Studios, if you’re reading this, Michael would seriously like to work with you guys. Car guys, if you’re reading this, there’s not a complex concept Michael can’t turn into a car analogy.