If people do come to your website, but the content isn’t interesting, people leave. In digital marketing, we call this “bounce.”
Design Attracts New Visitors–Content Converts Them to Returning Visitors
A lot of people will tell you that a snazzy design or some kind of catchy name will fix these issues. While they do help, in my experience, a bigger factor is written content—you know, what many website owners think they should get from an unpaid, unproven intern.
Your written content is your customers’ first chance to find out what you do and what you’re all about. More importantly, perhaps, it’s also your best line of attack and defense in the never-ending War to Control Search Algorithms via SEO (another service you should vet and take seriously, but that’s another blog for another time.)
No lie, there are millions of websites that purport to teach people how to write effective, SEO-friendly copy. Of those, Heather Lloyd-Martin’s emails are the best I’ve found for effective advice on real-world websites. If she hasn’t run into it, it’s unlikely to be a real problem.
But for those of us who are pressed for time, I use the following rule:
Answers Two Questions on Every Page You Write
1.) Who Are You?
Have you ever been to a website that purports to be the best at something, but you have no idea who the company is or why they’re so great at that thing that they do? This means that the webpage(s) you saw failed to establish who it is that’s doing the talking. We accomplish it on the Chow-Bryant blog by associating an article with an author. Pretty easy, huh? If you don’t have the picture option, there are others. Pictures help. Stating experience helps. Doing both, though, is priceless. Even simple in-text links to your about page is a step in the right direction.
Speaking of, on a website, your about page needs to drive home who you are and why you—as a person or a company—are relevant to what you’re selling. If you can, use the rule of thumb for screen writing: State it three times. Be abundantly clear on who you are, why you’re interested in what you’re doing, and why you’re relevant to your field. If we don’t know who a website is about and why we should trust them by reading the about page, the copy has failed completely.
Recently, Chow-Bryant received an email from Expertise.com, informing us that we were named to their list of the Best Digital Marketing Agencies in Houston 2017. Of about 538 reviewed agencies in the Houston area, despite our company’s relative newness, we made the list of 18 recommended digital marketing agencies.
Expertise.com’s Top Digital Marketing Agencies in Houston
Expertise.com’s list is based on five criteria:
While we don’t know what our final score is, Chow-Bryant is honored to be included in the Best Digital Marketing Agencies in Houston 2017.
There are also plans for some new tools in the near future. Check our Chow-Bryant Tools section for the latest. Additionally, you can browse our GitHub repositories here. This is where we provide templates and code snippets for website optimization, analytics filters, and structured data markup.
Internet security has been a hot news topic over the past few months. A cascade of software vulnerabilities, account breaches, and security flaws produced a steady stream disclosures, apologies, and a few PR disasters. As a result, most of us are more aware than ever of the need to keep every piece of our online presence secure.
Schema markup is a form of structured data that helps search engines understand what’s on a webpage. This markup is a community effort to create a universal vocabulary of tags and categories for the internet. An example of Schema markup in action is the Google Knowledge Graph. These are the cards on the right-hand side of some Google searches. These cards provide more information about your search, and are a collection of structured data snippets from all over the internet.
Laser cat sees your Schema!
Here you can see a snippet of Chow-Bryant’s card in Google’s Knowledge Graph. Some of this information is fed into Google’s Knowledge Graph using Schema markup on our website. For instance, the footer on our site features Schema for a local business.
Other Forms of Structured Data
In a nutshell, Schema markup is very similar to the Open Graph Protocol and Twitter Card Data. The main difference is that Schema markup isn’t unique to a specific social media platform. Instead, Schema is primarily used by webmasters, app developers and search engines. In fact, Schema markup is supported by Google, Bing, Yahoo and Yandex.
It’s 11:30 p.m. After several last-minute targeting changes, your Google Display Network campaign is almost ready. You’ve set the targeting, and you’ve segmented out everything that needs to be segmented (of which there was a lot). Now all that’s left is uploading the ads so that they will start running at midnight as planned. All that’s left is adding the creative into the AdWords interface.
OH GOD NO.
AdWords just rejected your ads.
Your HTML5 ad is missing a primary .HTML file. Primary .HTML files include an Ad Size tag such as <meta name=”ad.size” content=”width=300,height=250″>. Make sure there is an .HTML file with an ad size tag in your HTML5 ad, and try again.
Now what? You’ve got 30 minutes to fix this, and both your designer and your developer left town for Vegas about two hours ago.
If you’re using the Enfold Theme for WordPress, or another theme developed by Kriesi, you’ll want to read this post. Today, around 4pm CST, Wordfence and other WordPress security tools started sending alert messages to site owners using the Enfold theme. The messages informed them that a file on their site contained a link to suspected malware.
There was an increase in hacking attempts against WordPress sites in 2016, and it looks like 2017 will be no different. Fans of the Mass Effect video game series might feel like they’re struggling to “hold the line.”
Our influence will stop hackers! In our battle today, we will hold the line!
But fear not! The amazing community of developers working on WordPress is always looking for ways to improve the CMS.
Digital display media is a popular channel for marketing brands. We often equate the term to website banner ads, but it also includes video ads, social media ads, audio ads via music sites and apps, in-app ads, search engine marketing and more. It seems like there is always something new under the digital media moniker. Most often, though, discussions center around best practices for banner design, messaging or placements. These are important factors in a successful media campaign, but digital media targeting can make or break a campaign. It’s crucial in ways many people do not realize, plus it affects every form of digital media marketing. Read more
The Open Graph Protocol is a lot like Twitter Card Data and Schema markup. Basically, the Open Graph Protocol is a collection of meta tags that allow a website to become a rich object in Facebook’s social graph. As a result, a website with Open Graph data on it has the same functionality as any other object on Facebook like profile links and stream updates.
When you share a link on Twitter, the link may automatically add an image, title, and description below your tweet. This information is called a Twitter Card, and it comes from some HTML tags on the webpage called a rich snippet. This markup lets site owners easily share additional information about their articles, images, videos, and even apps. Here’s an example of a Twitter Card for my article on The Cat Line. Read more