negative keyword list of covid-19 terms

Every PPC Manager Must Filter Out Covid-19 Keywords

So you’re a PPC manager, you’re sheltered in place, you can work from home, and you want to help in the race to flatten the curve. FILTER YOUR GOOGLE ADS CAMPAIGNS FOR CORONAVIRUS-RELATED TERMS. This is a small thing on an individual level, but in aggregate this can make a huge change in the auctions for people who desperately need it. If you want to know why this will help, otherwise check out the list of suggested negative pandemic keywords.

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If we’re being honest, all marketing boils down to stats and probability. Who will buy your product? You’re likely to use demographics and behavioral indicators–stats. Need to increase leads? Use data from previous successful campaigns to increase the probability of action. Hiring a new person for the team? You’re looking at stats again.

In my head, it all comes down to character sheets and gear. A tool–say your CRM–is gear. You and your campaign have character sheets. You’re stronger in some areas than others. Potential customers have character sheets in the form of targeting parameters. They, too, have strengths and weaknesses.

So why am I pushing Dungeons & Dragons to a bunch of professionals? For starters, you can gain a better understanding of stats and probability. But if you examine D&D more, there’s the opportunity to better understand how you affect the world around you.

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Communicating Marketing Goals is Tough to Do

Picture yourself in a meeting with a marketing agency. It’s that time in the meeting. The one everyone dreads. The one where everyone dances around the topic like desperate kids at prom.

“Let’s talk about your goals.”

As a long-time marketer, this is usually where my internal monologue goes nuts. Someone will talk about creative before anyone knows what we’re trying to do. Another team member agrees to a plan without knowing what the plan is. At this point, no one has mentioned any goals. They’re talking about what it will feel like to be successful, but they haven’t figured out how to get there.

It’s time we marketers stop trying to fancy things up and start leveling with you. We can’t make you happy if we don’t know what will make you happy.

There. I said it. Read more

Eagle Ford Map Overlay With Distribution Network for Geotargeting

In digital marketing, we run campaigns with geotargeting for specific areas. It’s easy-as-pie to target places like New York City or a five-mile radius around Dodger Stadium. What becomes more difficult, though, is geotargeting vaguer “places.” Food truck service areas, land formations, and neighborhoods are pretty common requests. How can you make sure that you’re as accurate as possible when your location is variable? Research, of course!

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Google Data Retention Controls

Google’s New Data Retention Controls GDPR goes into effect on May 25, 2018. As of this writing, companies only have 44 days left to bring their marketing, data retention, data storage, and emergency response plans into compliance. At, Chow-Bryant, we’ve been working tirelessly to make sure all of our services are in compliance with GDPR. […]

Setup Event Tracking Tags in GTM

What is Event Tracking?

Event tracking is a form of conversion tracking that tracks user interactions with a website or app. You can think of an event as any user action that can be tracked and recorded independently of a simple page load. Some common events that marketers track include downloads, video plays, and button clicks. Most event tracking systems can be divided into three parts: event listeners, tags, and collection tools. There are a lot of event tracking, tag management, and analytics tools to choose from. I personally recommend Google Tag Manager because it’s the most cost-effective and accessible option for most brands. In this guide I’ll show you how to use GTM to start tracking events on your website.

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Equifax Logo

Over the past decade, digital marketing pushed brands towards increasingly aggressive tactics. One such tactic was automatic opt-in. I used to just see these opt-ins for newsletters, but, more recently, I’m seeing this used for sales and add-ons. I assume these marketers want to get more active users, a more engaged audience, and more sales. But in my experience the ends don’t justify the means–in fact, this method isn’t even that effective. In 2017, marketers need to ask, “Is an automatic opt-in the best tactic for my clients?”

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We just completed our hurricane prep checklist. Our equipment is secured, and we did our quarterly backup early so needed resources are saved to the cloud.

Just so you know, over the next 6 days, it is very likely Houston will flood. Hopefully, it won’t be anything too serious, but we have to prepare for the worst. During this time, Chow-Bryant recommends reaching us by email or social media. We will respond as quickly as the situation allows.

Best Digital Marketing Agencies in Houston

Recently, Chow-Bryant received an email from Expertise.com, informing us that we were named to their list of the Best Digital Marketing Agencies in Houston 2017. Of about 538 reviewed agencies in the Houston area, despite our company’s relative newness, we made the list of 18 recommended digital marketing agencies.

Expertise.com’s Top Digital Marketing Agencies in Houston

Best Digital Marketing Agencies in Houston

Expertise.com’s list is based on five criteria:

  1. Reputation
  2. Credibility
  3. Experience
  4. Availability
  5. Professionalism

While we don’t know what our final score is, Chow-Bryant is honored to be included in the Best Digital Marketing Agencies in Houston 2017.

Thanks, Expertise.com!