Analytics & Tracking
A strong analytics strategy is the foundation for an effective advertising campaign. Our analytics services are designed to help you discover what makes your customers tick, what motivates them, and how to optimize your site to capture more leads at a lower cost-per-acquisition. We tailor all of our analytics strategies to address your business’s needs. Whether you’re trying to expand your brand’s audience, increase lead volume, or discover ways to optimize your website’s conversion funnel, we can help your business accomplish its goals.
In addition to analytics, we also offer specialized services for ad tracking and conversion tracking. We can help you learn more about your target audience’s interests as well as how your off-site content drives visitors to your website. We can even help you find out exactly which ad is driving phone calls to your business. Our multi-channel attribution models reveal which advertising channels bring in new users, assist in producing sales, or even drive users to your social media profiles.
Website Performance Analysis & Conversion Optimization
At Chow-Bryant, we specialize in taking big data, and refining it into actionable intelligence. We’re Google Certified Analytics Professionals, and stay on the cutting edge of analytics, business intelligence software, and attribution analysis. In addition, we’re also familiar with other business intelligence software and analytics suites, including Adobe SiteCatalyst, Tableau, Domo, and more. In a nutshell, we have all the tools your brand needs to discover new strategies to improve user experience on your website, craft a winning internal linking strategy, and optimizing your conversion funnels. Learn more about our analytics and tracking services below.