Make Your Advertising & Marketing Dollars Make Sense
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (1838-1922)
Before digital advertising, we measured ad efficacy in terms of listeners, viewers, or circulation. Now, though, digital marketing tells you more. By optimizing your marketing for conversions, we help you move the bottom line and increase your return on investment. At Chow-Bryant, our marketing and advertising efforts move past vanity metrics and into driving sales and other conversions.
Conversion rate optimization (CRO) takes many forms, depending on the conversions you want and the marketing channels you use. For instance:
- On a website, A/B testing helps you understand your audience’s needs better. While we can test almost any facet of a website, we identify the best testing variables for your goals. From what color button prompts more clicks to whether new content results in sales and beyond, A/B testing helps continually improve your website.
- For advertising, CRO often includes A/B tests of copy or imagery; connecting your ad performance data, analytics, and CRM to optimize the value of customers brought in by your advertising; ortesting ad platforms against one another.
We know that CRO can be intimidating, which is why we work with our clients to pick the the most prescient KPIs and we explain our methods of testing and optimizing. Chow-Bryant maintains open, collaborative communications with all our clients. We build trust with your organization while also empowering you to make meaningful requests. Further, we deliver monthly reports that are easy to understand and ready for your board or internal team to review.
When you’re ready for more ROI, contact us.
