What is Media Planning?
Media planning, simply put, is advertising to a specific audience using logic, audience reporting, and other metrics to determine when and where to run your ads. This can include all forms of media, from out-of-house (billboards) and print to digital placements, including banner ads, video ads, and content marketing. At Chow-Bryant, while we specialize in digital advertising, we also have the capabilities to accommodate traditional media needs.
Media placements are great for boosting branding and awareness, especially when used in conjunction with one of the following situations
- A new or rebranded product/service
- An event or interactive promotion
- A crowded market in which your brand needs to rise above the noise of competitors
If you have one of these situations coming up, contact us.
Does My Business Need a Media Plan?
To be frank, not every business will benefit from a media plan. If you know who, where, and when you want to advertise, you may want to contact us about Media Buying. If, however, you are not sure who your best audience is, where you can reach them, and when it is best to reach them, Media Planning is a service your business may benefit from.
What’s Included in a Media Plan?
A basic media plan both indicates and is informed by your audience, your placements, and the times during which your campaign runs. More robust ones will also advise on ad sizes, messaging, and adjustments that can be made based on KPIs.