Communicating Marketing Goals is Tough to Do
Picture yourself in a meeting with a marketing agency. It’s that time in the meeting. The one everyone dreads. The one where everyone dances around the topic like desperate kids at prom.
“Let’s talk about your goals.”
As a long-time marketer, this is usually where my internal monologue goes nuts. Someone will talk about creative before anyone knows what we’re trying to do. Another team member agrees to a plan without knowing what the plan is. At this point, no one has mentioned any goals. They’re talking about what it will feel like to be successful, but they haven’t figured out how to get there.
It’s time we marketers stop trying to fancy things up and start leveling with you. We can’t make you happy if we don’t know what will make you happy.
There. I said it. Read more