“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
-John Wanamaker, American marketing pioneer
But what if you could know where your most and least effective dollars were spent? It’s possible with advanced analytics and a wholistic business intelligence strategy. Simply put, business intelligence is the practice of giving you the data, analysis, and information you need to optimize your business. This means the ability to know what your most effective marketing assets are, redouble those efforts, and see higher returns, more leads, and a busier sales team.
The Business of Optimizing Business
In digital marketing, we often talk about “big data,” “business analysis,” and “data intelligence.” On their own, these are smart-sounding terms, and for many smaller companies, it’s possible to stop at one or two tools. When you’ve entered a growth phase or are part of a large organization with many moving pieces, marketing tools, or stakeholders, though, it pays to have all the facets of a company’s plan factored into your analytics. Business intelligence solutions make it much easier to see where budgets need to be expanded and whether new options are available for testing.
Enterprise Business Intelligence
Business Intelligence is how Chow-Bryant helps large brands turn big data into actionable insights. This means processing an entire organization’s data, mining this data for valuable information, and then visualizing findings in a way everyone on a team can understand. We pride ourselves on the custom solutions we’ve developed to help brands overcome analysis paralysis. Whether you need an algorithm to find valuable opportunities in big data sets, help developing a custom data connector, or someone to build sophisticated, real-time reporting dashboards, we have a solution for your brand.
With our business intelligence service, you can answer questions like:
- How many times is that large oil and gas company in your CRM as a sales prospect?
- How many times is that office supply place entered as a vendor?
- How is your invoicing handled with so many iterations of the same company?
- Can you quickly see how much was sold to that one aerospace client, or is the sales data split over four or five entries?