What is a Live Stream?
Live streams, also known as live video streaming, has been used for years by the tech and gaming industries to garner attention for their products and events. Though still a newer technology, the growth of live streaming is notable. If you have a business, product, service or event with a visual element to it, you may be ready to try live streaming.
Benefits of Hosting a Live Stream
Live streams offer many benefits to you and your business. For instance, if you have an event with a limited number of available tickets, live streaming your keynote may be in order. This is a fairly common practice for the keynote address of many tech conventions. Additionally, depending on the platform you choose to use, a recording of your live stream may be available to watch online immediately.
Furthermore, live streams are an excellent way of receiving near-instant feedback. Although most platforms have a nominal delay of 15-30 seconds, they let you host a stream-oriented chat. Whether it’s the time-logged likes and comments of Facebook Live or the full-blown chat of Twitch, a live stream can help you find out exactly what the internet thinks within a small window of time.
When incorporated with a robust social media effort, live streams can grow, maintain and help you interact more with your audience and community.
Live Streaming Platforms
Chow-Bryant has first-hand experience with the following platforms:
Great for creative and video game-oriented endeavors, Twitch.tv has a robust chat feature as well as temporary recordings (about one week) of each stream. This platform is excellent for reaching the 18-45 male demographic.
As an addition to a robust social media strategy, Facebook Live offers you the ability to interact with your existing community while also growing it. Facebook Live streaming spreads in a way similar to how a photo is shared–via comments and likes from your followers, their friends and so forth. Further, users may elect to receive alerts when you start live streaming.
With its integration into existing channels, live chat, video recording and all the other features of Youtube, YouTube Live is a robust and varied platform. This is where many businesses will likely find their footing. From live streams of 3-D printers to the International Space Station, the platform has something for everyone. It is especially effective for live streaming panel discussions, which can be hosted using Google Hangouts On Air. These can even be scheduled ahead of time and promoted to your existing community.
The newest of the bunch and wildly popular with Gen Z, TikTok is 15-second videos. Originally intended to showcase dance and shortform content, the platform now entails so much more. Notably, in early 2021, it gave rise to a new appreciation for sea shanties. Long story short, if non-sequitur humor is a part of your brand, a TikTok strategy needs to be a part of your plans.