Search engine optimization (SEO), pay-per-click ads (PPC) and local SEO are the rest of the equation in our search marketing service. With SEO, we make sure that you’re on Google, Yahoo and other search engines for the relevant terms that people look for. For instance, are you an ice cream shop? You’re going to want your site to show up for “neapolitan” but not necessarily for “brain freeze.”
With PPC, if someone looks for “neapolitan ice cream,” your company’s ad will appear above the search results. And with local SEO, if someone looks for “neapolitan ice cream near me,” your business will show up on a large number of map websites and apps, like Google Maps, Waze and Apple Maps.
It’s some pretty powerful stuff.