Search Marketing in Houston, TX
You’ve put up a website. You have stellar products and/or great services. What now? Dude, we’re sorry to have to tell you this, but if you build it online, they won’t necessarily come. It’s a pretty crowded place. Showing up is only half the battle when it comes to search marketing. We’re here to help you navigate the wilds and improve your site’s rankings on relevant keywords that drive real customers, not just traffic.
Plenty of agencies guarantee immediate page one rankings, but unfortunately that isn’t how search marketing works. We understand the challenges your brand faces in organic search, and are committed to developing long-term strategies that help drive interested customers to your website and other off-site content.
Search Engine Optimization, PPC & Local SEO
Search engine optimization (SEO), pay-per-click ads (PPC) and local SEO are the rest of the equation in our search marketing service. With SEO, we make sure that you’re on Google, Yahoo and other search engines for the relevant terms that people look for. For instance, are you an ice cream shop? You’re going to want your site to show up for “neapolitan” but not necessarily for “brain freeze.”
With PPC, if someone looks for “neapolitan ice cream,” your company’s ad will appear above the search results. And with local SEO, if someone looks for “neapolitan ice cream near me,” your business will show up on a large number of map websites and apps, like Google Maps, Waze and Apple Maps.
It’s some pretty powerful stuff.
Where automated systems can create your listings, they won’t necessarily check for businesses already listed at your current address nor your previous listing from an old address. This leads to what we call “accidental digital roommates.” Our Local SEO service looks beyond just maps, and helps your business control its identity online and in-app. Whether we’re talking about Google Maps, Yelp, Angie’s List, or Apple Maps, we make sure people go where you are, not where you were. Learn more.
Can your customers easily find you online? Are you missing out on customers already searching for your product or service? Search engine algorithms change at a rapid pace. If you haven’t hired a search engine optimization expert, you’re missing out on some website traffic. Our SEO services are designed to put your website in front of customers for the long-term. We don’t take shortcuts, but we do produce results. Learn more.
Pay Per Click Ads
Your business may not have time to wait on search engine optimization to get your website traction. Pay-per-click advertising via Google AdWords or BingAds is an excellent way to get your content in front of people that have already expressed an interest in your products or services. We specialize in producing lean, high-performance ad campaigns that spend your money where it’s most effective. Learn more.