Digital Marketing Audit

Hero Yellow

Digital Marketing Audit

Our digital marketing audit is designed to help your business take control of your advertising budgets and campaign performance. This includes a comprehensive checkup on all of your marketing efforts as well reconciling all money spent on marketing efforts. Chow-Bryant’s digital marketing audit can help your business:

  • Reduce wasted advertising budget
  • Discover performance issues on your website
  • Fix security flaws that leave your data vulnerable to hacking
  • Reconcile invoices, insertion orders, and actual advertising spend

Why Have a Digital Marketing Audit?

In 2014, AdWeek published a survey of CMOs that found that 78% of those surveyed believed:

AdWeek CMO Survey

“CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets” – AdWeek July 1, 2014

These predictions are already true in 2017, and there is both a lack of transparency and an increase in costs.

The digital marketing landscape changes every day, and Chow-Bryant’s digital marketing audits help quickly bridge the funding and staffing gaps between you and your competitors. Do you want to be more competitive?

What’s Included in The Audit?

Budget Reconciliaton Audit

Our budget audit reconciles advertising budget with invoices and insertion orders. This ensures vendors deliver the requested service according to specifications. This includes checking:

  • Vendor contracts
  • Vendor Invoices
  • Vendor dashboards
  • Client insertion orders

Advertising Performance Audit

The advertising performance audit ensures that money spent on advertising is as effective as possible. This includes checking:

  • Advertising best practices compliance
  • Targeting efficacy
  • Ad creative efficacy
  • Landing page quality
  • Budget allocation

Website Audit

Our website checkup is a preliminary technical SEO audit which ensures a site is up-to-date and secure. This includes checking:

  • Website load times
  • Content-to-code ratio
  • Best practices compliance
  • Mobile friendliness
  • SSL certificate
  • Website security
  • CMS and plug-in updates