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Paid Social Media Advertising in Houston

Why Paid Social Media Advertising?

Quickly and effectively introduce your brand to new audience members with paid social media advertising. Due to changes in social media algorithms, no one is guaranteed organic exposure to their followers. While inconvenient, this setback can be worked through via either a robust organic social media strategy or by using paid social media advertising.

Paid Social Media Advertising Advantages

For as little as $5 per day, you can gain access to new audience members and a variety of robust targeting options.

  • Facebook and Instagram: Facebook and Instagram are two different social media platforms, but Facebook owns Instagram. More importantly, your ad on Facebook can be pushed out to Instagram as well. Generally speaking, Facebook ads create a community around your brand via interactions such as likes and comments. Instagram is the go-to network for more visual brands. Facebook offers both sidebar ads and promoted posts, and Instagram offers in-feed promoted posts.
  • Twitter: Twitter is great for reaching one of two audiences: tech-savvy professionals and young, urban adults. A rapid-fire platform, Twitter can be difficult to master. There are a few different kinds of Twitter ads, each with their own unique benefits.
  • LinkedIn: LinkedIn is the network for professionals, and excels at B2B marketing. Much like Facebook, LinkedIn offers both sidebar ads and promoted posts. Targeting centers uniquely around business. Whether you want to reach the C-suite only or only a handful of companies, there are options that available for you.
  • Other Social Media Platforms: There are many, many other social media platforms available, including Pinterest and Snapchat. While we recognize the generalized dominance of the above four platforms, we also know that, as marketers, it is Chow-Bryant’s task to make sure your brand is in front of your best audience, regardless of what social media platform they prefer. We do the research, negotiate the costs and let you know what your options are.

What Makes Chow-Bryant’s Paid Social Media Advertising Different?

With our paid social media advertising, you get more than someone making posts on your brand’s behalf and boosting the visibility. You get full-on media planning and a strategy that is customized to your company’s needs. While we automate where needed, we don’t “set it and forget it.” Our services include monthly reporting and analysis on your campaigns as well as a SWOT analysis at the end of a campaign. Finally, we make sure that you retain control of your social media accounts and advertising data.

Start Your Paid Social Media Advertising Campaign

If you need someone to handle every step of your social advertising or just a social media advertising plan to get started, we’re ready to work with you. Let us help your business increase presence on social media, contact us to get started today.

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