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Local SEO & Map Optimization in Houston, Texas

What is Local SEO?

Local SEO is a form of online local marketing that lets business owners advertise their products and services in maps and navigation apps. This puts you in front of customers at the exact moment they’re searching for your business.  In addition, it helps your business control its identity online and in-app. To accomplish this we use local search engines like Google Maps as well as mobile apps and business directories like Apple iOS Maps, Yelp, and Localeze. Our Local SEO service claims and verifies your business listings across numerous sources, and makes sure all of the information is accurate and matches across the internet.

Does My Business Need Local SEO?

Local SEO for Small Business & Retail Stores

According to Google50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” It’s important your business can be found in maps, otherwise you’re missing out on valuable foot traffic to your store. This is why it’s important for your business to rank well in Google Maps and other map apps. Most importantly, your local listings also need to feature accurate information so customers don’t try to visit your location outside of business hours.

Local SEO for Enterprise and eCommerce

Customers may not visit your location to conduct business, but there’s still value in Local SEO. When your business has accurate listings across the web it builds trust with search engines as well as your customers. In addition, online maps like Google provide additional analytics on claimed business listings. This data provides insight on where your customers are calling from and other important information. Finally, Local SEO helps get accurate information in Google’s Knowledge Graph. The result is a more professional and polished image for your brand.

What Makes Chow-Bryant’s Local SEO Different?

Automated systems can create your listings, but they won’t necessarily check for businesses already listed at your current address nor your previous listing from an old address. This leads to what we call “accidental digital roommates.” Our Local SEO service looks beyond just maps, and conducts deep searches to find duplicate listings and outdated listings that used to have your address or phone number. Unlike other services, we manually claim and verify local listings to ensure the highest authority and trust on your citations. Finally, once our service is complete you retain complete control of your local listings. We record and track all of your citations along with login credentials and work logs.

Start Your Local SEO Service

If your business needs help increasing foot traffic or increasing your presence in local search, then Chow-Bryant is ready to help. Contact us to get started today.

For more information on how local search can help you, browse our latest articles on advertising and online marketing.