What is Local SEO?
Local SEO is a form of online local marketing that lets business owners advertise their products and services in maps and navigation apps. This puts you in front of customers at the exact moment they’re searching for your business. In addition, it helps your business control its identity online and in-app. To accomplish this we use local search engines like Google Maps as well as mobile apps and business directories like Apple iOS Maps, Yelp, and Localeze. Our Local SEO service claims and verifies your business listings across numerous sources, and makes sure all of the information is accurate and matches across the internet.
Does My Business Need Local SEO?
Local SEO for Small Business & Retail Stores
According to Google “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” It’s important your business can be found in maps, otherwise you’re missing out on valuable foot traffic to your store. This is why it’s important for your business to rank well in Google Maps and other map apps. Most importantly, your local listings also need to feature accurate information so customers don’t try to visit your location outside of business hours.
Local SEO for Enterprise and eCommerce
Customers may not visit your location to conduct business, but there’s still value in Local SEO. When your business has accurate listings across the web it builds trust with search engines as well as your customers. In addition, online maps like Google provide additional analytics on claimed business listings. This data provides insight on where your customers are calling from and other important information. Finally, Local SEO helps get accurate information in Google’s Knowledge Graph. The result is a more professional and polished image for your brand.