So you’re a PPC manager, you’re sheltered in place, can work from home, and want to help in the race to flatten the curve. This is a small thing on an individual level, but in aggregate this can make a huge change in the auctions for people who desperately need it. FILTER YOUR GOOGLE ADS CAMPAIGNS FOR CORONAVIRUS-RELATED TERMS. If you want to know why I believe this will help, otherwise scroll to the bottom for a starter list.
Google’s New Data Retention Controls GDPR goes into effect on May 25, 2018. As of this writing, companies only have 44 days left to bring their marketing, data retention, data storage, and emergency response plans into compliance. At, Chow-Bryant, we’ve been working tirelessly to make sure all of our services are in compliance with GDPR. […]
What is Event Tracking? Event tracking is a form of conversion tracking that tracks user interactions with a website or app. You can think of an event as any user action that can be tracked and recorded independently of a simple page load. Some common events that marketers track include downloads, video plays, and button […]
Over the past decade, digital marketing pushed brands towards increasingly aggressive tactics. One such tactic was automatic opt-in. I used to just see these opt-ins for newsletters, but, more recently, I’m seeing this used for sales and add-ons. I assume these marketers want to get more active users, a more engaged audience, and more sales. […]
New Live Stream Calculator In November we wrote a technical beginner’s guide to streaming on Twitch. At the time we were linking to live stream calculator on OBS’s site. Unfortunately, that calculator is no longer up despite being a handy tool for finding a good starting point for stream settings. As a result, we decided […]
Internet security has been a hot news topic over the past few months. A cascade of software vulnerabilities, account breaches, and security flaws produced a steady stream disclosures, apologies, and a few PR disasters. As a result, most of us are more aware than ever of the need to keep every piece of our online […]
What is Schema Markup? Schema markup is a form of structured data that helps search engines understand what’s on a webpage. This markup is a community effort to create a universal vocabulary of tags and categories for the internet. An example of Schema markup in action is the Google Knowledge Graph. These are the cards on […]
Help! My Malware Scanner Says I’ve Been Hacked! If you’re using the Enfold Theme for WordPress, or another theme developed by Kriesi, you’ll want to read this post. Today, around 4pm CST, Wordfence and other WordPress security tools started sending alert messages to site owners using the Enfold theme. The messages informed them that a […]
What is The Open Graph Protocol? The Open Graph Protocol is a lot like Twitter Card Data and Schema markup. Basically, the Open Graph Protocol is a collection of meta tags that allow a website to become a rich object in Facebook’s social graph. As a result, a website with Open Graph data on it has the same […]
What is a Twitter Card? When you share a link on Twitter, the link may automatically add an image, title, and description below your tweet. This information is called a Twitter Card, and it comes from some HTML tags on the webpage called a rich snippet. This markup lets site owners easily share additional information […]
