COVID-19 Update for March 3, 2021
At Chow-Bryant, we will continue to put our health and the health of our clients first…
Author Archive for: Chow
Entries by Chow
To Master Marketing, Play Dungeons & Dragons
W why am I pushing Dungeons & Dragons to a bunch of professionals? For starters, you can gain a better understanding of stats and probability. But if you examine D&D more, there’s the opportunity to better understand how you affect the world around you.
Use the W5 to Communicate Marketing Goals
Communicating Marketing Goals is Tough to Do Picture yourself in a meeting with a marketing agency. It’s that time in the meeting. The one everyone dreads. The one where everyone dances around the topic like desperate kids at prom. “Let’s talk about your goals.” As a long-time marketer, this is usually where my internal monologue […]
Geotargeting Ads for Vague Locations
In digital marketing, we run campaigns with geotargeting for specific areas. It’s easy-as-pie to target places like New York City or a five-mile radius around Dodger Stadium. What becomes more difficult, though, is geotargeting vaguer “places.” Food truck service areas, land formations, and neighborhoods are pretty common requests. How can you make sure that you’re […]
Prepping for Hurricane Harvey
We just completed our hurricane prep checklist. Our equipment is secured, and we did our quarterly backup early so needed resources are saved to the cloud. Just so you know, over the next 6 days, it is very likely Houston will flood. Hopefully, it won’t be anything too serious, but we have to prepare for […]
Writing for Web So You’re Noticed
When people write web copy, they often take an “If You Build It, They Will Come” approach to their website. There are two major problems to thinking like that: That phrase references Field of Dreams, and the “they” in that statement are ghosts. Ghosts don’t buy anything. In fact, we’ve written about the problems ghosts […]
Expertise.com Names Chow-Bryant One of Top 18 Digital Marketing Agencies in Houston
Recently, Chow-Bryant received an email from Expertise.com, informing us that we were named to their list of the Best Digital Marketing Agencies in Houston 2017. Of about 538 reviewed agencies in the Houston area, despite our company’s relative newness, we made the list of 18 recommended digital marketing agencies. Expertise.com’s Top Digital Marketing Agencies in Houston […]
Fixing HTML5 Ads That Were Rejected by AdWords
It’s 11:30 p.m. After several last-minute targeting changes, your Google Display Network campaign is almost ready. You’ve set the targeting, and you’ve segmented out everything that needs to be segmented (of which there was a lot). Now all that’s left is uploading the ads so that they will start running at midnight as planned. All […]
Digital Media Targeting for Beginners
Targeting Causes Bullseyes or Black Eyes Digital display media is a popular channel for marketing brands. We often equate the term to website banner ads, but it also includes video ads, social media ads, audio ads via music sites and apps, in-app ads, search engine marketing and more. It seems like there is always something new […]
How to Create Actionable Marketing Reports
Marketing reporting and analysis can be a real pain, but not to worry. Prior to working as a digital marketer, I was the development reports writer for my university. If you’re not familiar with the Office of Development, you will be one day. That’s the office that does fundraising, and my job within it was […]
