Communicating Marketing Goals is Tough to Do Picture yourself in a meeting with a marketing agency. It’s that time in the meeting. The one everyone dreads. The one where everyone dances around the topic like desperate kids at prom. “Let’s talk about your goals.” As a long-time marketer, this is usually where my internal monologue […]
In digital marketing, we run campaigns with geotargeting for specific areas. It’s easy-as-pie to target places like New York City or a five-mile radius around Dodger Stadium. What becomes more difficult, though, is geotargeting vaguer “places.” Food truck service areas, land formations, and neighborhoods are pretty common requests. How can you make sure that you’re […]
We just completed our hurricane prep checklist. Our equipment is secured, and we did our quarterly backup early so needed resources are saved to the cloud. Just so you know, over the next 6 days, it is very likely Houston will flood. Hopefully, it won’t be anything too serious, but we have to prepare for […]
When people write web copy, they often take an “If You Build It, They Will Come” approach to their website. There are two major problems to thinking like that: That phrase references Field of Dreams, and the “they” in that statement are ghosts. Ghosts don’t buy anything. In fact, we’ve written about the problems ghosts […]
Recently, Chow-Bryant received an email from Expertise.com, informing us that we were named to their list of the Best Digital Marketing Agencies in Houston 2017. Of about 538 reviewed agencies in the Houston area, despite our company’s relative newness, we made the list of 18 recommended digital marketing agencies. Expertise.com’s Top Digital Marketing Agencies in Houston […]
It’s 11:30 p.m. After several last-minute targeting changes, your Google Display Network campaign is almost ready. You’ve set the targeting, and you’ve segmented out everything that needs to be segmented (of which there was a lot). Now all that’s left is uploading the ads so that they will start running at midnight as planned. All […]
Targeting Causes Bullseyes or Black Eyes Digital display media is a popular channel for marketing brands. We often equate the term to website banner ads, but it also includes video ads, social media ads, audio ads via music sites and apps, in-app ads, search engine marketing and more. It seems like there is always something new […]
Marketing reporting and analysis can be a real pain, but not to worry. Prior to working as a digital marketer, I was the development reports writer for my university. If you’re not familiar with the Office of Development, you will be one day. That’s the office that does fundraising, and my job within it was […]
Lately, there’s been an increase in articles touting what a great branding and awareness platform live streaming is. This is true. If you have a winning personality and a talent for something visual, it’s kind of awesome. Anything goes as long as it’s not illegal on YouTube and Facebook Live. But we have an elephant […]
Since Michael and I took some time off last Thursday to vote, the “I Voted” stickers have been on my mind. What’s their value? Could that money be used better elsewhere? Is it actually a strong enough voting incentive for it to be worth diverting that slice of state budget? Should we view these as […]
