Articles about search marketing

PageSpeed Score

Why Page Speed Matters

As much as I’d like to jump straight into the code snippets that can help speed up your website, it’s important to define why load times matter. In 2010, Google revealed site speed was a ranking factor the company considered when choosing which sites to show in search results. Quoting that article:

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.

It’s hard to argue with happy users, better rankings, and reduced operating costs, especially when it may just take a few minutes to accomplish. Now, enough with definitions, let’s jump straight to why you’re still reading. Read more