If we’re being honest, all marketing boils down to stats and probability. Who will buy your product? You’re likely to use demographics and behavioral indicators–stats. Need to increase leads? Use data from previous successful campaigns to increase the probability of action. Hiring a new person for the team? You’re looking at stats again.
In my head, it all comes down to character sheets and gear. A tool–say your CRM–is gear. You and your campaign have character sheets. You’re stronger in some areas than others. Potential customers have character sheets in the form of targeting parameters. They, too, have strengths and weaknesses.
So why am I pushing Dungeons & Dragons to a bunch of professionals? For starters, you can gain a better understanding of stats and probability. But if you examine D&D more, there’s the opportunity to better understand how you affect the world around you.Read more