What is Event Tracking?
Event tracking is a form of conversion tracking that tracks user interactions with a website or app. You can think of an event as any user action that can be tracked and recorded independently of a simple page load. Some common events that marketers track include downloads, video plays, and button clicks. Most event tracking systems can be divided into three parts: event listeners, tags, and collection tools. There are a lot of event tracking, tag management, and analytics tools to choose from. I personally recommend Google Tag Manager because it’s the most cost-effective and accessible option for most brands. In this guide I’ll show you how to use GTM to start tracking events on your website.