Lately, there’s been an increase in articles touting what a great branding and awareness platform live streaming is. This is true. If you have a winning personality and a talent for something visual, it’s kind of awesome. Anything goes as long as it’s not illegal on YouTube and Facebook Live. But we have an elephant in the live streaming studio: Twitch.
Twitch: Live Streaming with Restrictions
Twitch, purchased by Amazon in late 2014, is a live-streaming platform that was birthed out of Justin.tv (R.I.P.). Originally only “Let’s Play” style live streaming, its expanded parameters now also include Gaming Talk Shows, Poker, Music and Creative. It is important to note, though, that your stream must fall into one of the approved categories.
This platform is dominated by the ever-valuable 18-45 male demographic and comes with all their special quirks. This includes distrust of advertisers, use of ad blockers and an occasionally toxic outlook on the world. Much of the Twitch audience are also Redditors and/or on 4chan normalfags, /b/tards and shitposters. Most marketing blogs don’t use these terms. This is why I’m writing this: So you don’t look like a scrub when you try Twitch, which can be pretty willing to flay you alive if you don’t belong.
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