Over the past decade, digital marketing pushed brands towards increasingly aggressive tactics. One such tactic was automatic opt-in. I used to just see these opt-ins for newsletters, but, more recently, I’m seeing this used for sales and add-ons. I assume these marketers want to get more active users, a more engaged audience, and more sales. But in my experience the ends don’t justify the means–in fact, this method isn’t even that effective. In 2017, marketers need to ask, “Is an automatic opt-in the best tactic for my clients?”
Internet security has been a hot news topic over the past few months. A cascade of software vulnerabilities, account breaches, and security flaws produced a steady stream disclosures, apologies, and a few PR disasters. As a result, most of us are more aware than ever of the need to keep every piece of our online presence secure.
The Open Graph Protocol is a lot like Twitter Card Data and Schema markup. Basically, the Open Graph Protocol is a collection of meta tags that allow a website to become a rich object in Facebook’s social graph. As a result, a website with Open Graph data on it has the same functionality as any other object on Facebook like profile links and stream updates.
When you share a link on Twitter, the link may automatically add an image, title, and description below your tweet. This information is called a Twitter Card, and it comes from some HTML tags on the webpage called a rich snippet. This markup lets site owners easily share additional information about their articles, images, videos, and even apps. Here’s an example of a Twitter Card for my article on The Cat Line. Read more
Lately, there’s been an increase in articles touting what a great branding and awareness platform live streaming is. This is true. If you have a winning personality and a talent for something visual, it’s kind of awesome. Anything goes as long as it’s not illegal on YouTube and Facebook Live. But we have an elephant in the live streaming studio: Twitch.
This platform is dominated by the ever-valuable 18-45 male demographic and comes with all their special quirks. This includes distrust of advertisers, use of ad blockers and an occasionally toxic outlook on the world. Much of the Twitch audience are also Redditors and/or on 4chan normalfags, /b/tards and shitposters. Most marketing blogs don’t use these terms. This is why I’m writing this: So you don’t look like a scrub when you try Twitch, which can be pretty willing to flay you alive if you don’t belong.
Welcome to the internet. Just call me Virgil.Read more